Dynamic customer management and the value of one-to-one marketing
Romana Khan; Michael Lewis; Vishal Singh
| Year of publication: |
2009
|
|---|---|
| Authors: | Khan, Romana ; Lewis, Michael ; Singh, Vishal |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 6, p. 1063-1079
|
| Subject: | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Drogerie | Drugstore | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003909105