Dynamic customer relationship valuation : effects, determinants, and management
Nadine Losch
| Year of publication: |
2012 ; 1. Aufl.
|
|---|---|
| Authors: | Losch, Nadine |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenmanagement | Wertorientiertes Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 185 S. graph. Darst. |
|---|---|
| Series: | Controlling und Performance-Management. - Göttingen : Cuvillier, ISSN 2191-267X, ZDB-ID 2586872-X. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 2012 |
| ISBN: | 978-3-95404-055-1 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553838