Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Andrés Elberg, Pedro M. Gardete, Rosario Macera, Carlos Noton
| Year of publication: |
2019
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| Authors: | Elberg, Andrés ; Gardete, Pedro M. ; Macera, Rosario ; Noton Norambuena, Carlos |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 17.2019, 1, p. 1-58
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| Subject: | Price promotions | Dynamic effects | Consumer search | Bertrand supertraps | Field experiments | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Suchtheorie | Search theory | Niedrigpreisstrategie | Low-cost strategy | Feldforschung | Field research | Experiment | Informationskosten | Information costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-018-9205-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016452