Dynamic generic and brand advertising decisions under supply disruption
Year of publication: |
2021
|
---|---|
Authors: | Ma, Shigui ; He, Yong ; Gu, Ran |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 59.2021, 1, p. 188-212
|
Subject: | brand advertising | differential games | generic advertising | Supply chain management | supply disruption | Werbung | Advertising | Lieferkette | Supply chain | Markenführung | Brand management | Markenartikel | Brand | Störungsmanagement | Disruption management | Werbewirkung | Advertising effects |
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