Dynamic market impacts of generic dairy advertising
Year of publication: |
2008
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Authors: | Nicholson, Charles F. ; Kaiser, Harry M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 11, p. 1125-1136
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