Dynamic marketing capabilities as drivers of international channel integration: is this true for Latin American SMEs?
Year of publication: |
2021
|
---|---|
Authors: | García Ortiz, Paula Andrea ; Calderón García, Haydée ; Fayos Gardó, Teresa ; Roa Vivas, Nidia |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Publishing Limited, ISSN 1352-2752, ZDB-ID 2012932-4. - Vol. 24.2021, 5, p. 653-682
|
Publisher: |
Emerald Publishing Limited |
Subject: | Internationalization | Dynamic marketing capabilities | Integration | Market orientation | Market adaptation | Networking | Innovation |
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