Dynamic marketing productivity and firm intangible value : insights from airlines industry
Year of publication: |
2020
|
---|---|
Authors: | Rahman, Mahabubur |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 3, p. 342-355
|
Subject: | Marketing | Immaterielle Werte | Intangible assets | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Fluggesellschaft | Airline | USA | United States |
-
An evaluation of the operational performance and profitability of the U.S. airlines
Huang, Carol C., (2021)
-
Meles, Antonio, (2016)
-
Battagello, Franco M., (2014)
- More ...
-
Rahman, Mahabubur, (2020)
-
Faroque, Anisur R., (2021)
-
Performance implications of export assistance : the mediating role of export entrepreneurship
Faroque, Anisur R., (2021)
- More ...