Dynamic portfolio management for new product development : companies can use a value based scorecard, developed using proven, research-based criteria, to select and prioritize NPD projects effectively
Robert G. Cooper and Anita F. Sommer
| Year of publication: |
2023
|
|---|---|
| Authors: | Cooper, Robert G. ; Sommer, Anita Friis |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 66.2023, 3, p. 19-31
|
| Subject: | New product development | Portfolio management | Project selection | Strategic buckets | Value-based scorecards | Produktentwicklung | Portfolio-Management | Portfolio selection | Projektmanagement | Project management | Balanced Scorecard | Balanced scorecard | Innovation | Innovationsmanagement | Innovation management | Industrieforschung | Industrial research |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2023.2183004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289424