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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia, (2007)
The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study
Krampe, Caspar, (2018)
Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings
Hubert, Marco, (2018)