Dynamic pricing with loss-averse consumers and peak-end anchoring
Year of publication: |
2011
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Authors: | Nasiry, Javad ; Popescu, Ioana |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 59.2011, 6, p. 1361-1368
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Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Dynamische Optimierung | Dynamic programming | Marktmechanismus | Market mechanism | Erwartungsbildung | Expectation formation |
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