Dynamic pricing with money-back guarantees
Year of publication: |
2022
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Authors: | Liu, Yan ; Chen, Ningyuan |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 3, p. 941-962
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Subject: | dynamic pricing | money-back guarantee | product return | revenue management | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour |
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