Dynamic Scenarios of Trust Establishment in the Public Cloud Service Market

The adoption of the public cloud by firms and individuals has been slowed because of the lack of trust. This research seeks the rules of trust establishment between the public cloud providers and users through signaling game theory, analyses dynamic scenarios in which the pervasive distrust arises, and suggests policy guidelines. The theoretical analysis results suggest that the most critical task is to make a pool of trustworthy public cloud service providers to establish an efficient market. The results also show that prudent policy design is desirable. Specific case studies and simulations will be conducted as further studies.