Dynamic strategic goal setting : theory and initial evidence
Year of publication: |
2010
|
---|---|
Authors: | Houston, Mark B. ; Ratneshwar, Srinivasan ; Ricci, Lisa ; Malter, Alan J. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 7.2010, p. 19-62
|
Subject: | Strategisches Management | Strategic management | Betriebswirtschaftliches Ziel | Corporate objective | Telekommunikationssektor | Telecommunications industry | USA | United States |
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