—Dynamic Structural Consumer Models and Current Marketing Issues
Year of publication: |
2006
|
---|---|
Authors: | Sun, Baohong |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 6, p. 625-628
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | structural model | information processing | rational expectations | optimal decision | hyperbolic discounting | information asymmetry | signaling | searching | learning | e-commerce | dynamic and interactive marketing intervention | decision support system |
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