Dynamic targeted pricing in B2B relationships
Year of publication: |
2014
|
---|---|
Authors: | Zhang, Jonathan Z. ; Netzer, Oded ; Ansari, Asim |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 3, p. 317-337
|
Subject: | business-to-business marketing | pricing | customer relationship management | hidden Markov models | channel relationships | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Markov-Kette | Markov chain |
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