Dynamic two stage modeling for category-level and brand-level purchases using potential outcome approach with bayes inference
Year of publication: |
2021
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Authors: | Miyazaki, Kei ; Hoshino, Takahiro ; Böckenholt, Ulf |
Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Abingdon : Taylor & Francis, ISSN 1537-2707, ZDB-ID 2043744-4. - Vol. 39.2021, 3, p. 622-635
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Subject: | Bayes estimation | Missing data | Multiple-brand purchase | Potential outcomes | Product-category purchase | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Bayes-Statistik | Bayesian inference | Theorie | Theory | Marktforschung | Market research |
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