Dynamics and Optimization of a Distributed Sales-Advertising Model

A general sates-advertising model is developed in which the state of the system represents a population distribution over a parameter space. With appropriate interpretations, this can include income, family size, geographic distributions, etc. Effects of information diffusion, interaction, and population migration are included. Under fairly general conditions, it is shown that such model are well posed and that there exists an optimal control

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Year of publication:	2017
Authors:	Seidman, Thomas I. ; Sethi, Suresh ; Derzko, N. A.
Publisher:	[S.l.] : SSRN
Subject:	Theorie \| Theory \| Mathematische Optimierung \| Mathematical programming

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Extent:	1 Online-Ressource (20 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Optimization Theory and Applications, Vol. 52, No. 3, pp. 443-461, March 1987 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1987 erstellt
Classification:	M3 - Marketing and Advertising ; M31 - Marketing ; M37 - Advertising ; C61 - Optimization Techniques; Programming Models; Dynamic Analysis
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014219070