Dynamics of aggregate response sensitivities to marketing mix variables
Year of publication: |
1996
|
---|---|
Authors: | Andrews, Rick L. ; Franke, George R. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 36.1996, 2, p. 145-155
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The determinants of cigarette consumption : a meta-analysis
Andrews, Rick L., (1991)
-
Dynamics of Aggregate Response Sensitivities to Marketing Mix Variables
Andrews, Rick L., (1996)
-
Comment on 'The economics of tobacco advertising: Spending, demand, and the effects of bans'
Franke, George R., (2003)
- More ...