Dynamics of attribute-specific customer requirements in innovation processes : a panel analysis considering Kano’s theory
Year of publication: |
2022
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Authors: | Reichenbach, Rebecca ; Eberl, Christoph ; Lindenmeier, Jörg |
Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 26.2022, 2, Art.-No. 2250014, p. 1-23
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Subject: | customer requirements | Kano model | multiattribute model | preference dynamics | UTAUT |
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