Dynamics of competing with quality- and advertising-based goodwill
| Year of publication: |
2006
|
|---|---|
| Authors: | Nair, Anand ; Narasimhan, Ram |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 175.2006, 1, p. 462-474
|
| Publisher: |
Elsevier |