Dynamics of new product campaigns
Year of publication: |
1964
|
---|---|
Authors: | Mills, Harlan D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 28.1964, 4, p. 60-63
|
Subject: | Innovation | Vereinigte Staaten |
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