Dynamics of pricing in the video game console market : skimming or penetration?
Year of publication: |
2010
|
---|---|
Authors: | Liu, Hongju |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 428-443
|
Subject: | Preisdifferenzierung | Price discrimination | Dynamische Optimierung | Dynamic programming | Computerspiel | Video game | Marktforschung | Market research |
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