Dynamics of retail adertising : evidence from a field experiment
Duncan Simester, Yu Jeffrey Hu, Erik Brynjolfsson and Eric T. Anderson
| Year of publication: |
2009
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|---|---|
| Authors: | Simester, Duncan ; Hu, Yu Jeffrey ; Brynjolfsson, Erik ; Anderson, Eric T. |
| Published in: |
Economic inquiry : journal of the Western Economic Association International. - Hoboken, NJ : Wiley-Blackwell, ISSN 0095-2583, ZDB-ID 191139-9. - Vol. 47.2009, 3, p. 482-499
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| Subject: | Einzelhandel | Retail trade | Werbung | Advertising | Experiment | USA | United States | 1988-2003 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876107