Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Hermann Sabel; Christoph Weiser
| Year of publication: |
1998 ; 2., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Sabel, Hermann ; Weiser, Christoph |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Vertriebsweg | Distribution channel | Theorie | Theory | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 425 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 357 - 381 Literaturverz. S. 389 - 416 |
| ISBN: | 3-409-23667-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000648802