Dynamische Kundenbewertung zur Steuerung von Kundenbeziehungen : das Beispiel Kapitalanlagegesellschaft
Jochen Panzer
| Year of publication: |
2006
|
|---|---|
| Authors: | Panzer, Jochen |
| Publisher: |
Lohmar : Eul |
| Subject: | Beziehungsmarketing | Relationship marketing | Investmentfonds | Investment Fund | Finanzdienstleistung | Financial services | Theorie | Theory | Kundenwert | Customer value | Investmentgesellschaft | Kundenmanagement | Beziehungsmanagement | Kunde | Bewertung | Kundenbetreuung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XC, 226 S. graph. Darst. |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Leipzig, Handelshochschule, Diss., 2003 |
| Notes: | Literaturverz. S. LVIII - LXXXIV |
| ISBN: | 978-3-89936-498-9 ; 3-89936-498-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432237