Extent: | 242 S. graph. Darst. 24 cm |
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Series: | Betriebswirtschaftliche Forschung zur Unternehmensführung. - Wiesbaden, Germany : Springer Gabler, ISSN 0723-7391, ZDB-ID 260109-6. - Vol. 10 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Teilw. zugl.: Hamburg, Univ., Habil.-Schr., 1976 |
Notes: | Bibliogr. S. 229-237 |
ISBN: | 3-409-37252-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000334318