Dynamische Produktbündelung in Salzburger Tourismusdestinationen : eine Analyse von Potenzialen, Herausforderungen und Umsetzungsschritten
Year of publication: |
2007
|
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Authors: | Markus, Mark |
Other Persons: | Geser, Guntram (contributor) ; Lassnig, Markus (contributor) |
Publisher: |
Hamburg : ITD-Verlag |
Subject: | dynamic packaging | Tourismus | Tourism | Dienstleistungsmanagement | Service management | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Salzburg | Land Salzburg | Angebot | Pauschalierung | Computerunterstütztes Verfahren | Portal <Internet> |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | 197 S Ill., graph. Darst 24 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-9810378-2-0 ; 3-9810378-2-0 ; 978-3-9810378-2-1 |
Classification: | Erholung, Tourismus: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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