Dynamisches Segment-Management auf Hochtechnologiemärkten
Wolfgang Breuer
| Year of publication: |
1994
|
|---|---|
| Authors: | Breuer, Wolfgang |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketingmanagement | Marketing management | Hochtechnologie | High technology | Innovationsmanagement | Innovation management | Produktlebenszyklus | Product life cycle | Theorie | Theory | Spitzentechnologie | Marketing | Marktsegmentierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 239 S Ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1994 |
| Notes: | Copyright 1993 |
| ISBN: | 3-8244-0222-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000423562