E-advertising : a conceptual framework of opportunities offered, and challenges posed to the consumers
Year of publication: |
2022
|
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Authors: | Ahlluwalia, Sarika ; Singh, Seema |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 26.2022, 1, p. 1-19
|
Subject: | challenges | consumers | e-advertising | internet | opportunities | perception | Konsumentenverhalten | Consumer behaviour | Internet |
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