E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
Year of publication: |
2012
|
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Authors: | De Rosa, Annamaria Silvana ; Bocci, Elena ; Picone, Massimiliano |
Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 207-247
|
Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Stadtmarketing | City marketing | Website | Benutzerfreundlichkeit | Usability | Italien | Italy | Frankreich | France |
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