E-business and the company strategy : the case of the Celta at GM Brazil
Year of publication: |
2007
|
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Authors: | Zilber, Silvia Novaes |
Published in: |
Challenges in the management of new technologies. - Singapore [u.a.] : World Scientific, ISBN 978-981-270-855-7. - 2007, p. 163-180
|
Subject: | Kfz-Industrie | Automotive industry | Produktmanagement | Product management | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Brasilien | Brazil |
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