Extent: | XXVIII, 899 S. Ill., graph. Darst. 24 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 3-658-02383-X ; 978-3-658-02383-6 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763403