Extent:
XXVIII, 899 S.
Ill., graph. Darst.
24 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
Notes:
Literaturangaben
ISBN: 3-658-02383-X ; 978-3-658-02383-6
Classification: Marketing ; Betriebliche Information und Kommunikation
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009763403