E-commerce and data mining: integration issues and challenges
Parviz Partow-Navid; Ludwig Slusky
Year of publication: |
2004
|
---|---|
Authors: | Partow-Navid, Parviz ; Slusky, Ludwig |
Published in: |
Organizational data mining : leveraging enterprise data resources for optimal performance. - Hershey, Pa. : Idea Group Pub., ISBN 1-59140-134-8. - 2004, p. 321-333
|
Subject: | Electronic Commerce | E-commerce | Internet | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
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