E-Commerce and its Structural Development in India : An Analysis

India has been implementing liberalization, globalization and privatization policies since 1991. Following these policies, the banks/financial institutions have taken advantage of liberalization and technology has become cheap, and customers are getting better quality services. Though India ranks third in the world in the number of Internet users, the percentage of the users compared to the population is not remarkable. However, in recent years, there has been an increase in the availability of state-of-the-art technological devices and communication gadgets in India. Against this background, in this paper, an attempt has been made to discuss the evolution of various electronic gadgets and structural development of e-commerce. The paper also explains the trends of Internet usage and the role of India in the global market. Finally, the paper analyzes the applications of e-commerce in different areas of human life