E-commerce expenses and financial performance of American upper midscale hotels
Year of publication: |
2017
|
---|---|
Authors: | Morosan, Cristian ; Hua, Nan ; DeFranco, Agnes |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 22.2017, 3, p. 295-308
|
Subject: | E-commerce | Firm performance | Hotel industry | Marketing strategy | Hotellerie | Unternehmenserfolg | Electronic Commerce | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
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