E-commerce influencers in China : dual-route model on likes, shares, and sales
Year of publication: |
2022
|
---|---|
Authors: | Hung, Kineta ; Tse, David K. ; Chan, Terri H. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 4, p. 486-501
|
Subject: | Online-Handel | Online retailing | Werbung | Advertising | Influencer | China |
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