E-Commerce Strategy : Text and Cases
by Sanjay Mohapatra
| Year of publication: |
2013
|
|---|---|
| Authors: | Mohapatra, Sanjay |
| Publisher: |
Boston, MA : Springer |
| Subject: | Strategisches Management | Strategic management | Electronic Commerce | E-commerce | Internet |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (XVIII, 262 p. 33 illus., 18 illus. in color, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record ""E-Commerce Strategy""; ""Preface""; ""Acknowledgments""; ""Contents""; ""Part I Fundamentals""; ""1 Understanding E-Commerce""; ""1.1�Learning Objectives""; ""1.2�Introduction""; ""1.3�The Dot-Com Era""; ""1.4�Amazon.Com: Synonymous with E-Commerce""; ""1.5�Dell: An Evolutionary E-Commerce""; ""1.6�What is E-Commerce?""; ""1.7�The Changing Times in E-Commerce""; ""1.7.1 Growth of Internet""; ""1.7.2 Chronological Events""; ""1.7.2.1 Government Regulations""; ""1.8�Present Scenario""; ""1.9�Future of E-Commerce""; ""1.10�Constituents of E-Commerce"" ""1.10.1 E-Commerce Design Services""""1.10.1.1 E-Commerce Hosting""; ""1.11�E-Commerce Web Design""; ""1.11.1 E-Commerce Development""; ""1.11.2 Marketing E-Commerce Portal""; ""1.12�E-Commerce Portal and Web 2.0---Future Trend""; ""1.12.1 Web 2.0""; ""1.12.2 Changing Role of Web 2.0""; ""1.12.2.1 Horizontal Portals""; ""1.12.2.2 Vertical Portals""; ""1.12.2.3 Affinity Portals""; ""1.13�E-Business and E-Commerce Web Portals""; ""1.13.1 Variety of Portals""; ""1.13.2 E-Commerce and Social Networking Portals""; ""1.13.3 Business to Business"" ""1.13.4 Future Trend in Web 2.0 and B2b E-Commerce""""1.14�Case: Sullekha.com""; ""1.15�Summary""; ""1.16�Review Questions""; ""2 Technologies for E-Commerce""; ""2.1�Learning Objectives""; ""2.2�Introduction""; ""2.3�Basic Architecture of Internet""; ""2.4�TCP/IP""; ""2.5�IPv4 Versus IPv6""; ""2.6�Evolution of Internet""; ""2.7�Uniform Resource Locator""; ""2.8�Hypertext Transfer Protocol""; ""2.9�Cookies""; ""2.10�Client Side or Web Programing""; ""2.11�HTML Programing Techniques""; ""2.12�Links""; ""2.13�Images""; ""2.14�Tables""; ""2.15�Frames"" ""2.16�Form""""2.17�Style Sheets""; ""2.18�JavaScript""; ""2.19�Summary""; ""2.20�Review Questions""; ""3 Web Page Hosting""; ""3.1�Learning Objectives""; ""3.2�Introduction""; ""3.3�Web Page Elements""; ""3.3.1 Offline Web Pages""; ""3.4�Web Page Development Life Cycle""; ""3.4.1 Formatting""; ""3.4.2 Troubleshooting""; ""3.4.3 Publish the Web Page""; ""3.5�Installing Web Pages on a Web Server""; ""3.5.1 Steps for Web Page Publishing""; ""3.5.1.1 Decide the Mode of Access to Web Page""; ""3.5.1.2 Note the DNS Address""; ""3.5.1.3 Path Name"" ""3.5.1.4 Uploading the Files""""3.5.1.5 Find the URL""; ""3.5.1.6 Final Touch""; ""3.5.2 Plagiarism in Web Publishing""; ""3.6�Legal and Ethical Issues in Web Publishing""; ""3.6.1 Copyright Basics""; ""3.6.1.1 What is copyright?""; ""3.6.1.2 Why should copyright be protected?""; ""3.6.1.3 What is the Scope of Protection in the Copyright Act, 1957?""; ""3.6.1.4 WORK: What is a Work?""; ""3.6.1.5 Authorship and Ownership""; ""3.6.1.6 Different Rights""; ""3.6.1.7 Registration of Copyright""; ""3.6.1.8 Term of Copyright""; ""3.6.1.9 Administration of copyright law"" ""3.6.1.10 Performer�s Rights"" |
| ISBN: | 978-1-4614-4142-7 ; 978-1-4614-4141-0 |
| Other identifiers: | 10.1007/978-1-4614-4142-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014016214