E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution
Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.
Year of publication: |
2008
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Authors: | Bourlakis, M. ; Papagiannidis, S. ; Fox, Helen |
Published in: |
International Journal of E-Business Research (IJEBR). - IGI Global, ISSN 1548-1131. - Vol. 4.2008, 3, p. 64-76
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Publisher: |
IGI Global |
Saved in:
Online Resource
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