e-Consumers in the Era of New Tourism
edited by Erkan Sezgin
| Year of publication: |
2016 ; 1st ed. 2016
|
|---|---|
| Other Persons: | Sezgin, Erkan (ed.) |
| Publisher: |
Singapore : Springer Singapore |
| Subject: | Digital Age | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Electronic Commerce | Tourismusindustrie | Marketing |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (X, 139 p. 17 illus., 5 illus. in color, online resource) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Chapter 1: An Introduction to Consumer Metamorphosis in the Digital AgeChapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. |
| ISBN: | 978-981-10-0087-4 ; 978-981-10-0085-0 |
| Other identifiers: | 10.1007/978-981-10-0087-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014018606