Extent: | Online-Ressource (X, 139 p. 17 illus., 5 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Chapter 1: An Introduction to Consumer Metamorphosis in the Digital AgeChapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. |
ISBN: | 978-981-10-0087-4 ; 978-981-10-0085-0 |
Other identifiers: | 10.1007/978-981-10-0087-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014018606