E-CRM, m-CRM, and its ICTs adoption in the e-tourism and m-tourism industries
Te Fu Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Te Fu |
| Published in: |
Mobile electronic commerce : foundations, development, and applications. - Boca Raton, Fla. [u.a.] : CRC-Press, ISBN 978-1-4665-9090-8. - 2015, p. 265-306
|
| Subject: | Electronic Commerce | E-commerce | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Reisevermittler | Travel agency |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010494927