E-MAIL AND SNAIL MAIL FACE OFF IN REMATCH - Despite e-mail surveys' advantages, response rates still lag
Year of publication: |
1999
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Authors: | Bachmann, Duane P. ; Elfrink, John ; Vazzana, Gary |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 11.1999, 4, p. 11-16
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Saved in:
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