E-mail Marketing for Customer Orientation

When we think about the online commerce market, the first question that arises is, how do the players on this market manage to attract potential customers and convince them to buy online repeatedly. With the development of Internet, the online presence can not be ignored, whether a site is transactional or not. A company without a presence on the Internet is a company with no personality. There are many tools which can be used for acquiring customers and retaining existing ones. This paper aims to adress the issue of e-mail as a marketing tool for communicating with Internet users and stimulating to them to buy online.