E-marketing
Year of publication: |
2011
|
---|---|
Authors: | Manarte, Nuno ; Teixeira, Mário Sérgio |
Published in: |
Innovations in SMEs and conducting e-business : technologies, trends and solutions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-765-4. - 2011, p. 187-203
|
Subject: | Online-Marketing | Internet marketing | KMU-Marketing | SME marketing | Kundenanalyse | Customer analysis |
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