E-marketing under the adverse selction environment : model and case study
Year of publication: |
2014
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Authors: | Pan, Yong |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 14.2014, 1/2, p. 111-128
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Subject: | adverse selection | "lemons" problem | qualitative preference | quality intermediary | Chinese e-commerce markets | Adverse Selektion | Adverse selection | Electronic Commerce | E-commerce | China | Produktqualität | Product quality | Asymmetrische Information | Asymmetric information | Theorie | Theory |
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