E-service quality perceptions : a cross-cultural comparison of American and Korean consumers
Year of publication: |
2010
|
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Authors: | Kim, Jung-hwan ; Kim, Chungho |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 3, p. 257-275
|
Subject: | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
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