E-services as resources in customer value creation : a service logic approach
Year of publication: |
2010
|
---|---|
Authors: | Gummerus, Johanna |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 20.2010, 5, p. 425-439
|
Subject: | Digitale Plattform | Digital platform | Gesundheitsversorgung | Health care | Informationswert | Information value | Beziehungsmarketing | Relationship marketing | Finnland | Finland |
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