Early adopters of the Web as a retail medium: small company winners and losers
Year of publication: |
1998
|
---|---|
Authors: | O’Keefe, Robert M. ; O’Connor, Gina ; Kung, Hsiang‐Jui |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 7/8, p. 629-643
|
Publisher: |
MCB UP Ltd |
Subject: | Internet | Marketing communications | Marketing research | Retailing | Small firms |
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