Early and accelerated internationalisation : the role of the niche strategy in a new generation of exporters
Antonella Zucchella, Birgit Hagen and Stefano Denicolai (Department of Economics and Management, University of Pavia, Pavia, Italy), Monica Masucci (Department of Business and Management, University of Sussex, Sussex House, Falmer, Brighton, UK)
| Year of publication: |
2016
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|---|---|
| Authors: | Zucchella, Antonella ; Hagen, Birgit ; Denicolai, Stefano ; Masucci, Monica |
| Published in: |
International journal of export marketing. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2059-089X, ZDB-ID 2867575-7. - Vol. 1.2016, 1, p. 27-47
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| Subject: | internationalisation | export | business strategy | strategic niches | case studies | Strategisches Management | Strategic management | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Nischenstrategie | Niche marketing strategy | Export | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011562375