Early backers' social and geographic influences on the success of crowdfunding
Year of publication: |
2023
|
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Authors: | Ma, Zecong |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 4, p. 510-526
|
Subject: | E-commerce | Online consumer behavior | Quantitative research | Social networks | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Crowdfunding | Social Web | Social web | Electronic Commerce |
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