Early Gift Card Redemption Could Help Stores Grow Business Faster
| Year of publication: |
2010
|
|---|---|
| Authors: | Miranda, Mario ; Konya, Laszlo |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 31.2010, 3, p. 320-334
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